Handbag customization just got cuter! Today Kara Ross New York launched a new product line online and in store that allows complete customization of their exotic handbags called #MyPURSEonality.
The first iteration of #myPURSEonality is a clutch that’s based on the face and highlighting its specific features — including a range of nine clutches as well as an option for shoppers to create their own bag.
“We wrapped a whole concept and story around this, created characters, built a backstory for these characters and created animation for them,” Ross said at her headquarters and showroom. “The bags are the component we’re selling but we have a whole conceptual program using the face of these bags to build out the personalities.”
There are six small and three larger size clutches in the debut collection, including the $1,595 “Uptown Girl,” a black leather style with white, blue and pink exotic eyes; the $1,795 “Pop Star,” a champagne leather bag with black python sunglasses and red, heart-shaped lips, and the $2,850 “Mogul,” an oversize black suede clutch with a black hornback alligator spine and exotic accents that is the most expensive in the collection.
The customizable options allow shoppers to select everything from the material and color of their bag — black leather, black python and cream python are among the choices — to the eyebrows, eyes, glasses, lips and cheeks. For the time being, this is only available for the smaller size clutch and retails for $1,795, but Ross has plans to expand silhouettes available for personalization for upcoming seasons. So be sure to stay tuned.
Check out the video below in regards to the exciting new collection from Kara Ross New York. Also, when you subscribe to the mailing list you’ll receive 10% off! We love these fun new customizable handbags. Hope you enjoy! ~ xxxooo