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Moschino Opens First US Boutique In LA


Moschino in LA

When you think of Jeremy Scott, you can’t help but think of fashion-art.  Since he took on the role of Creative Director of Moschino, Jeremy Scott has successfully merged art and fashion and created a fabulous collision.

West Hollywood’s Design District now gets a daily dose of Moschino with the first boutique in the US being in the midst.  From the cola can print in front to the Spring Barbie capsule in the center, the store is an amazing execution of fun, fearless fashion.

Another oversize cola can that opens up to display more clothes dominates the center of the store, in the back of which is a bare wall featuring the house’s double-C logo, a play on the old Cheap & Chic line. The bathroom is the only space without white walls; the walls and ceiling are covered in red, yellow and black graffiti by one of Scott’s friends.

In addition to a strategy of opening stores in “the right cities,” such as Berlin, Madrid, Miami, Tokyo and Seoul, the company also plans to revamp its 13 directly operated stores and 150 franchise shop-in-shop locations in places like Selfridges, Colette, 10 Corso Como and Opening Ceremony.


The next Scott-designed store is slated to open in a new location in Milan in May, followed closely by a boutique in New York’s SoHo.

Final touches on the store this week include two giant palm trees to flank the building with desert landscaping out front and furniture for the mirrored VIP room and 800-square-foot terrace in the back.

We know you’re as excited as we are and can’t wait to get to Beverly Boulevard.  See more pictures of the amazing store below.  Enjoy ~ xxxooo

Reference: WWD