Pharrell Williams has broken another barrier in the Chanel house. As an attempt to prove the Gabrielle handbag can be worn by men and women alike, Karl Lagerfeld has called upon Pharrell to be the leading man for the upcoming ad campaign. Depicted in a concert hall toting a crocodile version of the new Gabrielle bag, he will be the first man ever featured in a handbag ad for Chanel.
Pharrell, who also starred in a Lagerfeld-directed film that accompanied the CHANEL Paris-Salzburg 2014/15 Métiers d’art in 2014, accredits the Notorious B.I.G. as the person who first brought Chanel to his attention over a decade ago. He told WWD, “I was like a nerdy little black kid on a skateboard. So looking at high-end fashion was something that I really didn’t understand in the very beginning,” he confessed. “And then I realized, slowly but surely, man, this is amazing. And although there’s mostly the perception that it’s for women, I just started to see, OK, as a man I can wear some of this. So I would wear sunglasses here, or a jacket there.”
Releasing on April 23rd, the ads are to run exclusively as two double-page spreads — the first with a pack shot and a portrait, and the second with a lifestyle scenario. Also featured are Kristen Stewart, Cara Delevingne and Caroline de Maigret. Each will exude a different allure – insouciant, streetwise and quintessentially Parisian, respectively. We’re excited for the continuous evolution of “Skateboard P” in the fashion industry. He definitely has us wondering, what’s he going to do next?