by: Danel Vicieux
In the fashion industry there are endless styles. I’m elated to present the African street style of Michelle Olomojobi. Her simple yet creative ways of evoking the African culture on an urban canvas gives life to her brand LLULO. Her unique approach to design brings together couture hand sewing techniques and the visions of urban style. LLULO is a brand that expresses and exudes the strong essence of Africa and its People. Used heavily in most pieces is the beautiful, colorful Ankara print! LLULO’s mission is to sprinkle a bit of the Motherland all over the world and to make Ankara wearable in every way, shape, and form. I was given the opportunity to get an in depth representation of her and her company as a whole. Below I capture the essence of this style maven in this exclusive interview.
*How would you define your personal style?
My personal style really just depends on my mood. One staple that you will always find in my closet are high waist items and crops.
*Who are some of your favorite designers?
Some of my favorite designers are Stella McCartney, Ituen Basi, and Stella Jean
*Do you consider yourself an artist?
I consider myself creative.
*What matters to you most as a fashion designer?
Being recognized as a fashion designer is still so odd to me. I consider myself a creative entrepreneur. What matters to me most as a creative entrepreneur is making sure I stay consistent in the products I make.
*Where do you get your inspiration?
I get my inspiration from all over. I can get my inspiration from my mom or by just walking down the street. Most of my inspiration comes from my culture. I am Nigerian.
*Describe the general process you go through to design and realize a piece of clothing.
Usually when something comes to mind and I am unable to sew right away, I write it down. Then, when the materials are available, I try my best to execute. Every new item has a different process. I am not a repetitive person. Repetition is something I try to stay away from.
*How would you define the style your line exemplifies?
LLULO is for anyone but it is cultural, modern, and Africa inspired.
*What are some of your accomplishments as a designer?
One of my biggest accomplishments is actually starting and continuing a brand, and watching it grow from the ground up.
*What are some of your fashion goals?
My main fashion goal is to continue expanding!
For more information on LLULO click on any of the following links!
LLULO.com and LLULO.BigCartel.com
Email Danny at firstname.lastname@example.org